Mystery Shoppers

A business owner cannot effectively evaluate how others perceive their business without their own natural, built-in bias having an effect on their opinion. Without identifying potential problems, how will they ever be able to make any necessary changes that will sustain or improve their business’ bottom line? Mystery shopping is one marketing research tool that is often used to give the business owner an impression of how their store is performing. It is a quick, cost effective way of seeing one's own business through the eyes of the public and assuring quality control through the evaluation of a professional mystery shopper. The shopper can assist business owners and managers to identify weaknesses and strengths in their customer service programs. They provide valuable input for those seeking to improve on their customer’s shopping experience and ultimately, lead to greater sales and profits. A happy customer is a customer for life and is at the core of any successful business.

Mystery shopping is a unique way of getting an impression of how well your business is providing for your customers needs through the evaluation of an objective third party. The way it works:

• An evaluation sheet is drawn up by PulseBack and its client

• This sheet is constructed with questions, ratings or comments that relate directly to any given areas that a client would like to know more about.

• An unidentified mystery shopper visits the desired store or restaurant, just as a regular customer would.

• They provide answers to questions, predetermined by the client, and submit a report on how well the store provides service in the prescribed areas.

That report is refined and formatted by PulseBack and sent to the client.

Continue on to Employee Satisfaction/Competitive Information Measurement...

Genesis Products Case Studies Pilot Tests Summary

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