PulseBack's strength is gathering retail intelligence.  Retail intelligence can take many forms -- information on customers, employees, operations, advertising, merchandising, marketing, or even your competitors.

The following are some of the products that PulseBack offers. Where indicated, follow the link to learn about a specific case study and/or receive more detailed information.

• Customer Satisfaction Measurement -- regularly measuring customer reactions to your company's in-market activities key to creating a positive experience:  responsiveness, courtesy, merchandising selection, value, etc. (Case Study)

• New Store Opening Performance -- early customer feedback versus norms to ensure  opening activities achieve expectations. (Case Study)

• Promotion, Layout, Merchandising Performance -- customer reactions to new initiatives, changes in purchase behavior or satisfaction, etc. (Case Study)

• Traffic Building Measurement  -- how many customers are there, what are their demographics, why are they there, and did they make a purchase? (Case Study)

• Image Gap Analysis -- does the retail experience deliver on  the promise of the advertising and the image of the brand? (Case Study)

• Mystery Shops -- extremely detailed in-store systems and procedures measurement. (Case Study)

• Employee Surveys -- is the importance of their role in  customer service and satisfaction understood, properly directed and rewarded? (Case Study)

• Competitive Pulses -- how do your competitors stack up against your company? (Case Study)

Continue on to Case Studies ...

Genesis Products Case Studies Pilot Tests Summary

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