The following are a few of the pilot areas where we request client input to help manage costs and customize the program:

Planning Considerations

• Benchmarks -- what comparisons would you like to make?  What improvement areas do you wish to measure over time?  (Individual unit versus region or all stores, loyal versus new customers, etc.)

• Frequency -- is this a one time effort, or is it to become a periodic or regularly scheduled program?

• Questionnaire & Report Integration -- what existing programs exist in order to encourage acceptance and avoid duplication?  Can PulseBack be used in conjunction with other programs to provide an additional level of detail and confidence?

• Confidentiality  -- who gets what information and in what form?  Would you like your reports posted online with password security to allow instant circulation of your information?

$$$ Cost Considerations

• High Volume Dayparts -- is there a valid mix of dayparts to determine optimum interviewing costs?

• Sample Size -- what degree of statistically valid measurement do you prefer (PulseBack's minimum level or higher)?  Is the expense of a larger sample size justified by being more actionable?

• Standard PulseBack Protocols -- can company personnel sign interviewers in and out to monitor and manage field costs?

• Information Retrieval Alternatives -- what is the best PulseBack product to gather the necessary information?  On repetitive projects, is it the only approach?